"You can't control your investment outcome." "You can beat the market." "High risk means high return." "Control your emotions." Does any of this sound familiar? In BREAK IT, investment advisor Jason Jenkins, MBA, brings light to these industry rules that have so often been pressed upon investors. By carefully examining commonly accepted rules that cause serious investment mistakes, Jason offers priceless advice for crafting a long-term profitable portfolio. Drawing on fields as diverse as economics, psychology, and neuroscience, BREAK IT provides thorough analysis and practical advice grounded in the latest research.Whether you have been investing for decades or don't know where to start, BREAK IT will equip you with the careful research and investment knowledge you need to secure a financially stable future for yourself and your family.