A smart and witty take on strategy... an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. '...a witty, simply designed, illustrated book that goes straight to the heart of the issue...It is produced in a wry style and offers an inventive take on a common management problem....this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls' (Public Net, April 2013)