Analyzing the satirical Mexico City penny press from 1900 to 1910, Robert M. Buffington argues that the press offered its working-class readers alternative masculine scripts that they could adopt to challenge social hierarchies.
In A Sentimental Education for the Working Man Robert Buffington reconstructs the complex, shifting, and contradictory ideas about working-class masculinity in early twentieth-century Mexico City. He argues that from 1900 to 1910, the capital's satirical penny press provided working-class readers with alternative masculine scripts that were more realistic about their lives, more responsive to their concerns, and more representative of their culture than anything proposed by elite social reformers and Porfirian officials. The penny press shared elite concerns about the destructive vices of working-class men, and urged them to be devoted husbands, responsible citizens, and diligent workers; but it also used biting satire to recast negative portrayals of working-class masculinity and to overturn established social hierarchies. In this challenge to the "macho" stereotype of working-class Mexican men, Buffington shows how the penny press contributed to the formation of working-class consciousness, facilitated the imagining of a Mexican national community, and validated working-class men as modern citizens.
