Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition.
Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.
