Nadja-Christina Schneider is a Junior Professor for Mediality and Intermediality, Institute for Asian and African Studies, Humboldt University Berlin. Her main area of research is in the interrelationship between processes of medialisation and sociocultural change in India. Fritzi-Marie Titzmann is a faculty member at the Institute of Indology and Central Asian Studies at Leipzig University. Her research focuses on gender, new media and social change in India with particular interest in digital phenomena.