This in-depth study of fourteen pulp manufacturing mills in the United States, Canada, Australia, and New Zealand provides the most extensive and systematic empirical examination, to date, of the reasons firms achieve the levels of environmental performance that they do.

How much does regulation matter in shaping corporate behavior? This pathbreaking, in-depth study of fourteen pulp manufacturing mills in the United States, Canada, Australia, and New Zealand reveals that steadily tightening regulatory standards have been crucial for raising environmental performance. But while all firms have shown improvement, some have improved more than others, many going substantially beyond compliance.
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"This innovative and sophisticated study represents a major contribution to the study of corporate environmental performance . The authors persuasively demonstrate how the 'greening of industry' is affected by a complex interaction of regulatory requirements, community pressures, economic constraints and managerial styles. This creative effort to integrate the study of environmental regulation and corporate environmentalism significantly enriches our understanding of the dynamics of both government regulation and environmental management."