Explores how to create and sustain multiple supply chains with a level of flexibility and responsiveness that allow you to respond to opportunities and threats; at the same time aligning your suppliers, your partners and your customers.
'...Throughout the chapters, Gattorna and friends promote agile supply chains, flexibility and three-dimensional models as opposed to a flat supply chain. The team challenge the accepted theories of collaboration and lean. They are not dismissive, simply asking us to consider if we have created clichés in the supply chain and recommending care when and where collaboration and lean strategies are deployed. There is something for everyone...I highly recommend this book. This is one of the best books I have read on supply chain, challenging theories and encouraging the reader to consider a broader, more flexible model. I enjoyed it and will be reading it again!' Jo Buchanan, Director of the Logistics Association of Australia, in MHD Supply Chain Solutions Magazine 'Dynamic Supply Chain Alignment. That is the magic formula that runs like a red thread through John Gattorna's latest book, where he demonstrates how there are four types of supply chains, based on four types of customer behavior...Eight of the chapters are written or co-written by John Gattorna himself. The others are written by individual authors, selected from both the industry and academia, which makes this book a perfect choice and valuable to both the professional, the practitioner and the researcher. It provides a number of case studies and theoretical discussions on the virtues of customer segmentation, and much of the book's value stems from a short 'alignment insights' summary at the end of each chapter, highlighting the main issues of each chapter...from an overall and holistic supply chain perspective it is one of the very best books I have read.' Jan Husdal on husdal.com: a gateway to Supply Chain Risk Research 'I have the highest regard for John Gattorna and this title again compliments him as an acknowledged thought-leader in global supply chain management. The development of logistics from physical distribution to dynamic supply chain management is clearly visible in the many book
