Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This title describes seven factors at work in various cases of mind change. It also examines changes of mind in six arenas.

Whether one is attempting to change the mind of a spouse, a nation or a corporation, an eminent Harvard psychologist offers an original framework for understanding exactly how to do it.