Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes. 'Kevin Williams and Michael Mascioni provide a masterful overview of digital out-of-home entertainment. Combining deep historical knowledge of pay-for-play amusement technology and business structures with penetrating expertise regarding current developments, the authors brilliantly answer three critical questions: What's really happening in the field today? What does it mean? Where is it going? I'm delighted to offer an enthusiastic five-star endorsement!' Marcus Webb, Chief Storytelling Officer, TEDMED 'A joyride into the past, present, and future of Out-Of-Home interactive entertainment. The historical backdrop, including ample wisdom from pioneers (such as Nolan Bushnell) provides a needed reference to separate the overhyped chaff this sector is known for, from the brainstorms that will form the attractions of the future. Strap on your HMD, damn the latency and motion blur, and prepare to voyage into the bold future of interactivity.' Eugene Jarvis, Raw Thrills Inc., USA '[This book] informs, inspires and provides a context for all business planning related to communications and consumer engagement. In providing a comprehensive history, status and the outlook for high-engagement media, the authors have left no stone unturned. The result is a clear picture of how visual engagement media got to its current state, but more important, it enables the readers' extrapolation to future directions and trends. ... This book is at the top of my recommended reading list. Give copies to your investors, management, colleagues, partners and prospects.' Lyle Bunn, independent analyst, advisor and educator in the digital place-based and enterprise media sectors 'What an interesting book ... belongs on the shelves of industry insiders, those who want to see the expansion of what we think of digital-out-of-home, and those who are trying to make it happen. ... What makes this book a worthy read is that those in the other verticals can gather a lot of insight f