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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference (Sharma, Dheeraj (Hrsg.) / Borna, Shaheen (Hrsg.))
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Autor Sharma, Dheeraj (Hrsg.) / Borna, Shaheen (Hrsg.)
Verlag Springer Nature EN
Co-Verlag Springer (Imprint/Brand)
Sprache Englisch
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2016
Seiten 331 S.
Artikelnummer 20709897
Verlagsartikelnummer 86864247
ISBN 978-3-319-36583-1
Auflage Softcover reprint of the origi
Reihe Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Sonstiges Research
CHF 189.00
Lieferbar in ca. 20-45 Arbeitstagen
Zusammenfassung

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.  

This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.