The endurance of gender inequality, despite many factors that work against it, remains a puzzle. Framed by Gender presents a new way to understand gender inequality, showing how commonly held beliefs about gender differences are used to organize interactions and thereby introduce inequalities into new social arrangements and organizations as they emerge. There is much to like about this book. It is clearly written and accessible to a scholarly audience. Ridgeway presents a powerful and convincing account of how gender inequality works and is reproduced in everyday interactions. Her argument that gender lurks in the background, always available as a way of understanding others or anticipating their behavior, fits well with the sort of 'now you see it, now you don't' way that many women experience gender in the workplace.