Shakespeare's plays were immensely popular in their own day -- so why do we refuse to think of them as mass entertainment? In Pleasing Everyone, Jeffrey Knapp opens our eyes to the uncanny resemblance between Renaissance drama and the incontrovertibly mass medium of Golden-Age Hollywood cinema.
In taking on the theater/film dyad, Knapp strikes at the heart of many of the theoretical foundations of the entire field of cinema studies itself, patiently eroding the apparent self-evidence of terms such as 'mass,' 'entertainment,' 'art,' 'modernity,' and 'technology,' by giving them a different history and by showing, through a series of tour-de-force close readings, how that history has been shaped and reflected upon by plays and films themselves. Pleasing Everyone is a game-changer, bringing to cinema and media studies a salutary shift in frame of reference that will be the source of much study and debate."-JAMES SCHAMUS, Columbia University
