While the previous generation had an average of four employers over a lifetime, the current generation will hold four different jobs by 30. You can either take a job or, by becoming an entrepreneur, create jobs for others, which good for individuals, and also the link to growth in a global economy. Welcome to the entrepreneurial society. With insight and clarity, Audretsch describes the sweeping transformation of the American economy over the past two decades. Adroitly weaving together social, economic, and cultural changes, he chronicles the demise of the bureaucratic 'managed' economy. The dawn of the entrepreneurial society' in its place carries far-reaching consequences, and Audretsch's book serves as an important guide to exploring them."