The only thing worse than no e-business presence is a bad e-business presence. This book explores using Internet technology to redefine and enable businesses in various ways. It provides a step-by-step process for developing and implementing a solid e-business strategy. It covers applications such as SCM, ERP, CRM, and Knowledge Management.
Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows how to do it -- and do it right -- from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable businesses in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. The book covers applications such as SCM, ERP, CRM, Knowledge Management, plus Internet and Intranet ROI. It guides readers through the entire process, from planning to execution.
"Most e-business books today are high on concept and low on usefulness?If you're looking for something more practical, Anita Cassidy has written it - a utilitarian guide that can help you through the entire process, from planning through execution."- Bob Lewis, InfoWorld Columnist, Author, and Consultant "E-Commerce as we know it today is a ripple on the water of a coming tidal wave of change. Anita's book gives a clear view of how businesses can walk with confidence into this sea of change." - Betty J. Juntune, President and CEO, Beacon Consulting Group, Inc. "Insightful, innovative, and thought provoking?Anita Cassidy possesses a unique combination of competence, excellence, and experience that makes her the perfect choice to move your organization online." - Steven P. Haas, Enterprise Development, KDG Interactive "Simply stated?this methodology works. Cassidy has done a great job making it practical for everyone to understand." - Keith Guggenberger, COO, Starkey Laboratories, Inc. "Anita Cassidy brings a clear head to the dot.com market hangover?The book outlines both a vision and a road map for integration that will greatly benefit managers in all areas of product, distribution, and technology development." - Scott Peterson, Managing Director, Treasury Management Services, SunTrust Bank "?a must read for anyone involved in the effort to e-nable their company?takes the complexity out of the transformation process and enables companies to move forward with their Internet strategies and projects with confidence?emphasis on up-front planning and integrating e-commerce initiatives with business goals and objectives provides the solid foundation for successfully e-enabling the enterprise." - Cheryl Nordby, CEO, Consulting MattersPromo Copy
