This volume discusses theory and data on the value of public relations and relationships. It is developed for scholars, researchers, students, & professionals in public relations & communications management. "The book's numerous strengths include its detailed reports of the research findings (both quantitative and qualitative) on which such judgements are based. Extensive footnotes and references cited at the end of each chapter provide further guidance for readers interested in going into more depth on any topic. The book also features a fine comprehensive index....The relatively clear and readable writing style also makes this a work of scholarship that should be highly useful to PR practitioners as well as academics, especially top PR managers interested in improving their organizational and personal effectiveness...much of the material also can be useful to public relations professors teaching even undergraduate PR classes."—Communication Research Trends"Defining PR as a management function and exploring its role in strategic management, this volume develops a comprehensive theory of communication management."—Business Horizons