Colorblind Nation examines how colorblindness is discussed, debated and deployed in a host of social, political and economic contexts. This book traces how the concept of colorblindness has shifted from an abstract societal goal to a normative belief system that now frames how individuals and institutions understand race in the context of equal opportunity, social mobility and perceptions of institutional racism. Using his own ethnographic research as well as social science polling research on racial attitudes, Chip Gallagher examines colorblindness in media, education, and corporate America.