The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings-both theoretical and practical-for students, researchers, journalists, and practitioners.

The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump's tweets and cable-show-call-ins to Sander's social media machine to Clinton's "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings-both theoretical and practical-for students, researchers, journalists, and practitioners.

'The Presidency and Social Media is the essential and authoritative guide on the use and impact of social media in the 2016 presidential campaign. This impressive and comprehensive volume exposes the good, the bad, and the ugly influence of social media in 2016 but also provides clues to future campaigns. The volume, without question, is the go to source for understanding the evolving role of media in political campaigns.' - Robert E. Denton, Jr., W. Thomas Rice Chair, Pamplin College of Business and Head Department of Communication, Virginia Tech 'Social media played an unprecedented-and complicated-role in the 2016 presidential election. Schill and Hendricks have assembled work by impressive scholars that examines this phenomenon from multiple perspectives. The volume is relevant beyond the electoral context, as the tactics employed in the campaign have carried over to governing in unanticipated ways. This rich and comprehensive work is destined to be a landmark in studies of social media, especially as scholars, practitioners, and the public seek to understand the consequences of social-media driven elections and "government by tweet."' - Diana Owen, Associate Professor of Political Science, Georgetown University