Drawing on interviews with journalists, media pictures and public opinion surveys in both UK and India, the authors outline the differing cultural, religious and political contexts which form the `world views' of North and South.

"Environmentalism and Mass Media" sheds new light on the diverse ideas of environmentalism, the way environmental ideas circulate, and public reaction to environmental concerns conveyed by the media. By drawing on interviews with journalists, analysis of media content and public opinion surveys in the UK and India, the authors develop a model of how the dominant environmental concerns of contemporary societies are reflected and projected.

This book presents unique research and addresses wider issues in the key global environmental/development debate.

'By far the most challenging book in this collection, and espouses a kind of buccaneering frontier environmentalism.' - New Scientist, 1997