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Benjamin Berghaus is Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St. Gallen (HSG), Switzerland. Günter Müller-Stewens is Professor Emeritus of the Institute of Management and Strategy at the University of St. Gallen, Switzerland. His most recent main research interest is corporate strategy, as well as the competencies and contributions of strategists in organizations. Sven Reinecke is Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland. |
