Is Your Association Equipped for the Digital Age?
The future of the association industry is unclear. Within today’s cultural shift in the economic, political, and social climates, associations need to be flexible and ready to evolve to meet the needs of both their audiences and world at large. Today, the threat to associations is the possibility of becoming antiquated due to their lack of willingness or ability to change and modernize with the culture around them. However, this situation also presents an amazing opportunity to experiment, innovate, and ultimately achieve sustainable growth and new levels of mission attainment.
In Amith Nagarajan’s The Open Garden Organization: A Blueprint for Associations in the Digital Age, readers will learn how to experiment in new ways and drive progress forward within their organizations. The backbone of Amith’s method lies in the “Open Garden Model,” which focuses on three main principles: purpose, culture, and inclusivity. The Open Garden Model encourages associations to: • clarify and deepen purpose; • discover and live their values; • embrace a future of uncertainty by taking on many small risks to experiment and learn; • shift their business model to one that embraces an inclusive and expansive audience, reaching far beyond the scope of traditional membership.
The Open Garden Model will help associations grow their new market far beyond their traditional base, create new and sustainable revenue streams, and elevate their brand’s credibility and member loyalty. Ensure your association has the ability to sustain and thrive in today’s changing world.