Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator - economic, demographic, social, and democratic - suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream.Marilyn J. Matelski reviews radio's glory days, arguing that the glory is not all in the past. B. Eric Rhoads continues Matelski's thoughts by explaining how and why radio has kept its vitality. The political history of radio is reviewed by Michael X. Delli Carpini, while David Bartlett shows how one of radio's prime functions has been to serve the public in time of disaster. Other contributors discuss radio as a cultural expression; the global airwaves; and the economic, regulatory, social, and technological structures of radio.Collectively, the contributors provide an intriguing study into the rich history of radio, and its impact on many areas of society. It provides a wealth of information for historians, sociologists, and communications and media scholars. Above all, it helps explain how media intersect, change focus, but still manage to survive and grow in a commercial environment.

This volume is a must for anyone interested in academic problems and will produce the emotion of recognition in those concerned, and the emotion of surprise in those outside the field.-Los Angeles Times "Professors Caplow and McGee have given scholarly respectability to what many a professor has long suspected: Competition in the academic marketplace is as severe as in the business world. [Their book] might come to have the same function for the professor as Machiavelli's work had for ambitious princes."-Midwest Journal of Political Science The Academic Marketplace is a straightforward, hard-hitting exposu of the American university. Caplow and McGee consider all the working parts of the system and assess their suitability to the professed purpose. Their report on the actualities, myths, and consequences of routines thus amounts to an anatomy of an institution-an anatomy that does not present a pretty picture. We learn, for example, that the chief criteria used in making appointments are prestige and compatibility, not teaching ability. The authors describe the precipitous decline in teaching loads and then explain how this tendency is related to the new seller's market, on the one hand, and to the extravagantly indeterminate structure of the university as an institution, on the other. Not only is the temper judicious, the facts well gathered and competently marshaled, but the expression of results is invariably lucid. In a new introduction, the authors sort out fact from legend and discern trends, they address the validity of their own research methods and the applicability of their original findings to today's academic marketplace. They observe that the essential commodity offered in the academic marketplace is still the same-the mysterious intangible called prestige, by which universities, colleges, departments, disciplines, fields of inquiry, journals, and ultimately faculty candidates are ranked from high to low, and raised up an