A plan for healthcare leaders who are ready to transform their organizations and compete in an evolving landscape.
"The time has come to put the consumer at the center of everything. Scott and Jeff offer a guide to that important change. It's grounded in consumer relationships that are built on partnership and collaboration."
Andrew Dreyfus, Chief Executive Officer, Blue Cross Blue Shield of Massachusetts
"Our partners are getting more than the technology we provide -we help health care organizations become more digital and agile in nature. Scott & Jeff do a great job providing practical advice on how healthcare organizations can successfully partner with digital health companies."
Kevin Kumler, President of Health Systems, Zocdoc
"Living the transformation in health, I know the path is not simple. That is why it is so refreshing to see the learning Scott and Jeff have brought in an extremely useful guide for change."
David Edelman, Chief Marketing Officer, Aetna
"...This book will help healthcare leaders - in any geography - win with consumers in their markets."
Peter Corfield, Chief Commercial Officer, Spire Healthcare, U.K.
