Scott Davis is the Chief Growth Officer of Prophet, a leading strategic growth firm. In over 25 years of brand and marketing strategy consulting, he has worked with an array of clients, including, GE, Johnson & Johnson, Allstate, Hershey¿s, Microsoft, Boeing, Sara Lee, NBC Universal, the NBA, Target, Gulfstream, United Airlines, and the City of Chicago. His work in healthcare includes Johnson & Johnson, the Blue Cross Blue Shield Association, Mayo Clinic, Encompass Health and an array of provider systems in the US and across the globe. Scott is a frequent guest lecturer at MBA programs across the country and served as an adjunct professor at the Kellogg School of Management at Northwestern University. Scott began his career at Procter & Gamble and is now a contributing columnist at forbes.com and the author of 3 previous books, including The Shift: The Transformation of Today¿s Marketers into Tomorrow¿s Growth Leaders. He resides in Glencoe, IL.