Laurence was forced to discover his Big Ü at a very early stage. He was afflicted by the different-ability of dyslexia at school in the 1960s and 70s. The condition was not understood or recognised so he felt he had to find a way of being recognised and accepted by his peers, both inside and outside of academia. Laurence realised that, despite being a natural introvert, he had the knack of connecting to people by understanding what made them tick. This allowed him to discover how he could best help them. His 'different wiring' became his strength as he could see the world through a different lens. In the 80s and 90s, Laurence developed his natural talents by gaining an understanding of human thinking, behaviour and influential leadership. His Big Ü worked alongside key players from the most forward-thinking companies where he gained the respect of business leaders and their teams. They were 'all ears' to his different approach. Laurence set up the Udell Group over 20 years ago to support business leaders, entrepreneurs, influencers, high performers and high net worth individuals all over the world. He helped them overcome difficult challenges, maximise their performance and deliver results over and above expectation. He has since developed many growth and transformational tools which combine western business models with eastern spiritual techniques. With them, Laurence has been able to empower people and their organisations to produce profound results. His premise, and real 'bigness', is that by 'waking up' to our soul we raise our consciousness and we can begin to understand our true meaning and purpose. This in turn enables us to perform at our very best and live the life we love.