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Consumer Behavior and Culture (de Mooij, Marieke)
Consumer Behavior and Culture
Untertitel Consequences for Global Marketing and Advertising
Autor de Mooij, Marieke
Verlag Sage Publications
Co-Verlag SAGE Publications Inc (Imprint/Brand)
Sprache Englisch
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2019
Seiten 472 S.
Artikelnummer 29691149
ISBN 978-1-5443-1816-5
Auflage 3., überarbeitete A.
CHF 100.00
Lieferbar in ca. 10-20 Arbeitstagen
Zusammenfassung
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.
Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.