A profoundly insightful and helpful book on the power of habit and how to change your behaviour for a lifetime.

A landmark book about how we form habits, and how you can make positive changes in your own life
'If you've ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits, and her lively writing busts myths and builds evidence about what actually helps with making behaviour changes that last.'
Adam Grant, author of Originals and co-author of Option B
'Fascinating and fun, this book will change a lot of lives. So much of human behaviour is habitual - sometimes for better, sometimes for worse. Wood brings state-of-the-art social science into contact with the most pressing issues in daily life. She's a tremendous guide.'
Cass Sunstein, co-author of Nudge
'No one has studied how habits form and influence behaviour better than Wendy Wood. More importantly for readers, no one has done a better job of showing how to change negative habits into powerful, helpful versions.'
Robert B. Cialdini, author of Influence

A huge achievement. Wendy Wood manages to distil the science of habit formation, most of which emerges from her own lab, in a manner that is fascinating but also, above all, extremely useful for people looking to make positive change in their life