Human beings are competitive. We want to know who is the strongest, who is the richest, and who is the cleverest of all. Some situations, like ranking people based on height, can be ranked in objective ways. However, many "Top Ten" lists are based on subjective categorization and give only the illusion of objectivity. In fact, we don't always want to be seen objectively since we don't mind having a better image or rank than deserved. Ranking: The Unwritten Rules of the Social Game We All Play applies scientific theories to everyday experience by raising and answering questions like: Are college ranking lists objective? How do we rank and rate countries based on their fragility, level of corruption, or even happiness? How do we find the most relevant web pages? How are employees ranked? This book is for people who have a neighbor with a fancier car; employees, who are being ranked by their supervisors; managers, who are involved in ranking but may have qualms about the process; businesspeople interested in creating better visibility for their companies; scientists, writers, artists, and other competitors who would like to see themselves at the top of a success list; or college students who are just preparing to enter a new phase of social competition. Readers will engage in an intellectual adventure to better understand the difficulties of navigating between objectivity and subjectivity and to better identify and modify their place in real and virtual communities by combining human and computational intelligence.
Translation editions available in German, Korean, Japanese, Complex Chinese, and Simplified Chinese.
Ranking of people, schools, products, countries, and just about everything else is part of our daily lives. But we are in a paradoxical relationship with ranking: we believe that ranking is good because it is informative and objective; and we believe ranking is bad because it is biased and subjective, and occasionally, even manipulated. Ranking: The Unwritten Rules of the Social Game We All Play combines the application of scientific theories to everydayexperience with entertaining personal stories.
"Drawing upon a remarkable range of disciplines, field studies, and historical insights, Érdi expertly reveals the hidden social and cognitive dynamics that inform our never-ending hunger to assign metrics to social life. With great nuance and a keen eye for detail, Érdi takes us through how supposedly straightforward processes of measurement, comparison, prioritization, and reputation management are fraught with bias and complex hidden social values. Ranking is an analytical tour-de-force and a joy to read, going straight to the top of my list of indispensable works on social hierarchy."
