In this book, the authors present their views on the need for a level and model of oversight in the fields of pet training and behavior consulting and for those choosing to practice within them. They discuss the prevalence of individuals who hold no credentials, formal education, knowledge or skills, yet who are today working across the nation with full responsibility for the well-being and welfare of their unknowing clients’ treasured pets. They will also highlight the lack of consumer protection and transparency across the marketing and operations platforms of many pet-related businesses, as well as the inherent weakness in how pets are legally classified, and how the current lack of reported and enforced animal cruelty laws means there is insufficient protection when it comes to holding pet professionals accountable for their methods, approach and philosophies toward their craft and the pets they serve.