I launched my first Kickstarter campaign 5 years ago because I wanted to raise money for my first book and since then I have become really passionate about crowdfunding and Kickstarter. I interviewed other creators of successful crowdfunding campaigns that raised from a few thousand dollars to a few million, participated in a few projects as a collaborator and finally decided to share all this knowledge and experience in my book "Your First Kickstarter Campaign: Step by Step Guide to Launching a Successful Crowdfunding Project" and in my video course. There are many articles and courses that promise "six-figures", but my goal is to show you the reality. The reality is that 67% of all successful Kickstarter campaigns raise up to 9999 USD. I believe that if your goal is within this range, there's a big chance that you will be able to gather your crowd without any budget. There's a dedicated section in my course "Gather Your Crowd With No Budget" which covers different methods to collect leads that don't cost you anything. If your goal is higher and you want to raise hundreds of thousands or millions, you will have to spend around 25-30% of your goal on paid advertising. There's a dedicated section "Advanced Lead Generation and Nurturing Methods" which explains how to use paid methods (such as Facebook ads) to generate leads and turn them into backers.