Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.
This book is good for first-year graduate students to get a sense for the diversity of theoretical approaches to mass communication as well as the overarching historical trends leading to the development of the theories." - Robin Johnson, Sam Houston State University
