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Dr Simon Kelly has 35 years' experience in the ICT industry in customer service, sales, and marketing. He pioneered the move from 'product push' to 'value-based' selling while he was Marketing Director (SVP) at BT. A "pracademic" he has developed innovative marketing and sales skills modules at Sheffield Business School where he was a Senior Lecturer. He is currently CEO of Cohesion Marketing Services and a Principal of Shake Marketing Group and Lecturer in Marketing and Sales at York Management School. Dr Paul Johnston is a senior lecturer in marketing and innovation at Nottingham Trent University. Prior to this Paul spent 20 years in the gambling and electronics games industry with board level roles in competitive strategy, key account management, marketing research, and product innovation. Stacey Danheiser is CEO and founder of SHAKE marketing group, a strategic marketing consulting firm based in Denver, Colorado. She works with B2B clients to implement integrated marketing strategies and teach them about customer-centricity. Prior to starting her own consultancy, she spent 15 years as a marketing and sales enablement leader at large companies across cable, telecommunications, financial services, and banking sectors. |
