Your personal brand is configured by different aspects that you will have to work on: professional presentation and physical appearance; verbal and non-verbal behavior and communication; networking; presence on the Internet and social networks. Used correctly, they can become the perfect ally to project you brand. One of the key tools to manage and enhance your personal brand will be the use of social networks. Brands increasingly use social networks to get closer to their consumers and generate a closer link with them. However, from a marketing point of view, are they using these tools the right way? The main uses in network marketing are to build brand and loyalty. It seeks to interact with the public, deliver relevant content and try to communicate with the company through opinions and proposing topics. Facebook is the channel that works best today for this type of strategy. If you want to improve the efficiency in which you use social networks, this book is for you! Don’t think it twice, get in action now and start learning after you click the "add to cart" button!