This book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use and bring more revenue into their business.
Holly Berkley has a stellar record in designing and implementing online marketing programs for large corporations. Her clients include some of the biggest names in business today. With this book, she now brings her knowledge of successful online marketing to the small-business world. Holly is also the author of Marketing in the New Media, also available from Self-Counsel Press.