Alan Rushton worked in the chemical industry and is a former Director of Dialog Consultants. He was the Director of Graduate Programmes at the Centre for Logistics and Supply Chain Management at Cranfield University. Phil Croucher held several senior posts in industry, across many countries. He is an independent supply chain consultant and lecturer, and has an MSc in Logistics and Distribution Management from Cranfield University. Peter Baker worked in international freight forwarding and then as a consultant completing over 80 supply chain projects across the world. He was a senior logistics lecturer and, more recently a Visiting Fellow, at Cranfield University.