The balance of power has changed. Consumers have more power and control than ever before. They want everything NOW. Gone are the days when consumers were restricted to brick-and-mortar stores, websites, or even app experiences. Social Retail Marketing (SRM¿¿) is the future. Marketing is now as much about digital engagement and data as storytelling. The book lays out the data, the strategy, and the tools to effectively reach, sell, and serve consumers inside social media and messaging channels. Discover the future of marketing in this groundbreaking book, The Impatience Economy¿.