"A well thought-out piece, systematic and evidence-based book... Soita has taken the boldest steps in recent history of the commercial health and fitness industry(usually elusive and not easy to penetrate to establish the goings-on there-in) to scientifically research and report justifiably on service delivery status - findings many scholars and practitioners will find significant in practical terms and application within the service outlets." Connie Adron N Nsibambi - African Sports Management Association Executive