In the face of daunting business challenges, sustainable development requires developing new methods and approaches to suit the challenges and opportunities. Due to its growing recognition as a driver of sustainable development, entrepreneurship and strategic business management have become subject to research across many scientific disciplines. Thus, if sustainable development is to achieve its potential, it must be integrated into the planning and measurement systems of business enterprises. Sustainable development needs to be incorporated into the policies and processes of a business if it is to follow sustainable development principles which requires a new cultural orientation and extensive refinements to systems, practices and procedures. Sustainable development must therefore be articulated in terms that are familiar to entrepreneurs and business leaders.