Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America in Los Angeles. He is the author of numerous books on architecture, popular culture, and the history of the West Coast, in particular, Los Angeles and the Hollywood dream factory. For over 30 years he has built an unrivaled private collection of ephemera, which has been featured museum exhibitions around the world and in dozens of his books. Alison A. Nieder has been working in the fashion industry since 1985, in retail, apparel production, and as a journalist specializing in the business of fashion. She is currently the executive editor of California Apparel News, an internationally distributed fashion trade publication covering the West Coast apparel and textile industries.