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Elaine L Ritch is Reader in Fashion, Marketing and Sustainability at Glasgow Caledonian University, UK. She is co-editor of New Perspectives on Critical Marketing and Consumer Society (2021). Catherine Canning is Senior Lecturer in Consumer Behaviour at Glasgow Caledonian University, UK and leads consumer behaviour modules for undergraduates, postgraduates and industry practitioners. She publishes research in international journals and textbooks. Julie McColl is Adjunct Staff at Heriot Watt University, UK, and works across several universities in the UK. She is co-editor of New Perspectives on Critical Marketing and Consumer Society (2021).
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