Master the four disciplines of strategic fitness essential to executive performance In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework--the Strategic Fitness System--containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization's culture. The practical content will help executives in any industry improve what research has shown to be the most important leadership factor to an organization's future success--strategic competence--and use this skill to transform complexity to clarity in charting their strategic direction. The book features: * A common language for strategy and business planning * Practical tools for developing the four dimensions of executive fitness key to advancing the company's growth: strategy, leadership, organization, and communication * Techniques for designing enduring competitive advantage and frameworks for creating innovative new value for customers * Methods for evolving the business model to transform the trajectory of the business * The Strategic Quotient (SQ)--a validated assessment of an executive's strategic thinking, planning, and execution With practical tools and dozens of real-world examples, readers of Strategic will immediately be able to set direction, create advantage, and achieve executive excellence. Be more than tactical--be Strategic.

MASTER THE FOUR DISCIPLINES OF STRATEGIC FITNESS THAT DRIVE ELITE EXECUTIVE PERFORMANCE

"Strategic distills the essence of strategy and strategic thinking into its constituent parts and provides a clear framework and guidelines to elevate these capabilities within an organization. Rich provides executives with all the tools necessary to strategically lead their businesses and achieve their goals."
-MICHAEL COMBS, President and CEO, CorVel Corporation

"Rich is a lighthouse providing process, tools, and guidance to help anyone navigate to a clear, focused, and actionable strategy. His knowledge, experience, and examples of strategy in action are invaluable."
-MARTIN SCHRAY, Principal Program Manager, Microsoft Corporation

"Strategic presents a comprehensive guide and clear, relatable examples for strategic thinking in all facets of business. This book is a must-read for anyone seeking to improve their strategic thinking and planning skills and take their leadership to the next level."
-SHEA UEBELHOR, Co-Founder, Cayke

"Rich simplifies strategy into a universal language that anyone from anywhere can understand. In a skills-based ecosystem, Strategic provides hundreds of practical principles, tips, and tools for developing, applying, and communicating with clarity your ability to be strategic while others are tactical."
-JASON ZEMAN, Director, Strategic Enablement Leader, Deloitte

"Strategic provides logical, useful, and understandable tools for any leader to enhance their strategic abilities to effectively navigate all areas of their business. It grabs your attention immediately and will catapult you into the world of strategic expertise."
-ROB SCHNEIDER, Senior Vice President, Commercial Operations, Omron Healthcare