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The Digital Transformation Roadmap (Rogers, David)
The Digital Transformation Roadmap
Untertitel Rebuild Your Organization for Continuous Change
Autor Rogers, David
Verlag University Presses
Co-Verlag Columbia University Press (Imprint/Brand)
Sprache Englisch
Einband Fester Einband
Erscheinungsjahr 2023
Artikelnummer 44329430
ISBN 978-0-231-19658-1
CHF 48.90
Lieferbar in ca. 10-20 Arbeitstagen
Zusammenfassung
The Digital Transformation Roadmap shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.