I have an enormous amount of respect for people who consider themselves entrepreneurs.
People who, in most cases, take tremendous risks in hopes of experiencing tremendous rewards. Not only for themselves but for the world at large.
Entrepreneurs hire the most people, drive the economy, create innovation, promote research and development, while shaping new products and services. They solve problems with existing solutions, and technologies, while in most cases utilizing existing resources more effectively and more times than not on shoestring budgets.
I consider entrepreneurs to be the great pioneers of today's business world. If you are considering launching your own entrepreneurial journey, are well on your way, or anywhere in between, my passion and purpose in writing this book is to give you confidence!
"At age fifty-two, Ray Kroc, the founder of McDonald's, one of my heroes, was still looking for the magic - something that would allow him to capitalize on his three decades of sales experience. Ray found it in McDonald's. But for me, like a needle in a haystack, it was something I had been searching for throughout my career that seemed impossible to find. By 2001, at age forty - two, I was still looking for my magic - something I was created for, something I could build, something I could call my own. An enterprise that would allow me to fulfill my hopes and dreams and provide for my family the way I always believed I should."
- Donald E. Moore
As an entrepreneur, if you identify with Don's words, then this is the ideal book for you! In business, there are rules, processes, and steps to follow, in order to build a successful company. However, those same rules and processes need to be tailored to your way of doing business. Within the pages of this book, you'll read how Don built his company, VANQUISH Fencing Incorporated, by following tried and true business methodology that he adapted to fit his unique business style.
The lessons Don has learned while building VANQUISH have come in the form of sayings, quotes, words of wisdom, and on occasion in the form of lists that eventually became what he calls "my Channel Markers." If you are on the hunt for something unique on which to start or build your business, then Don's lessons learned are a perfect place to start. As you read each chapter, you will: 1) learn how Don found success in business, and 2) share his emotional roller coaster, one that all business owners must face. In doing so, he will help you to see how your personal and professional struggles are the path to helping you make your business dreams become a reality!
