The presented monograph "Modern Sports Industry Challenges and Management" would be generally a very wide topic to cover, therefore, it deals with the topic of top athletes, sports management and their attitude towards doping. This topic is very challenging and topical these years, much discussed and also very controversial. In the discussion about doping in sports, the implementation teams around athletes, including top managers, cannot be neglected. This work tries to point out the close connection between the doping of athletes or teams and their management.The results of the questionnaire showed that the elite athletes we contacted have a rather negative attitude towards doping. Only two of them have ever used doping. However, a large percentage of the top athletes surveyed (specifically 25%) would be willing to take a banned substance if they knew that this act would lead to an Olympic medal. Although this figure is lower than the results of other researches, it is still a large number.