Dr Iain Macdonald is Associate Professor in the Department of Design Innovation, Maynooth University, Ireland. Born in Edinburgh and graduating from Edinburgh College of Art, he began his career at BBC Television Centre as a motion graphic designer and was a Senior Designer nominated for a BAFTA before becoming a commercials director at the Moving Picture Company. Since 2010 he has been a Design academic achieving a Doctorate while working at Edinburgh Napier University. His research and publications cover motion graphics, co-design and public health communication.