As some large corporates embrace social issues beyond their remit, the author presents the case for a different approach in corporate advertising.
Nick Asbury has worked on the front line of branding, strategy and creativity for 25 years. He has been described in Creative Review as 'the designer's writer', won multiple industry awards in the area of writing for design, and is featured in The Copy Book: How some of the world's best advertising writers write their advertising (Taschen). As a commentator and creative writer, Nick has written for Creative Review, Design Week and The Guardian and been profiled in the New York Times, Irish Times and Sydney Morning Herald. He co-authored the latest edition of A Smile in the Mind: Witty thinking in graphic design (Phaidon). Other works include the humorous journal Perpetual Disappointments Diary (Pan Macmillan) and three-year poetry project Realtime Notes, described by critic John Self as 'the best chronicle of the 21st century'. Since writing about purpose for Creative Review in 2017, Nick has been an outspoken commentator on the ethics and politics of advertising, mainly through his Substack at nickasbury.substack.com
