"A business name, the names of key products, logos, packaging, and slogans can all function as trademarks that distinguish a business and its products and services. This book has the most up-to-date information on selecting and protecting a great trademark and registering and maintaining a trademark with the federal government. It explains how to choose a trademark that distinguishes a business from competitors, search for conflicting marks, register a mark with the U.S. Patent and Trademark Office, protect marks from unauthorized use by others, resolve trademark disputes outside the courtroom, and create an internet presence and secure a domain name"--
