Win the war on book marketing supremacy by taking the advice of an author of almost 40 books. Author, Shirley A. Franklin self-published her first book in 1996, and it's been up from there. The bonus is that she has also worked as a reporter, and holds a degree in Communications. She gained knowledge of what grabs the media's attention, in her journalistic role. Furthermore, as a lifetime avid reader, she knows what features and elements make a book attractive. She has culled her knowledge into this one volume to bless those who need to know how to maximize the chances that their book can rise to a level of prominence in the heavily flooded book market. Get help standing out in the right way with this handy author's guide.