Howard Falco is an author, spiritual teacher, and mental strength coach to college and professional athletes. With a profound understanding of how mindset and energy shape reality, Howard’s work has positively impacted the lives of countless individuals over the last twenty years. His work, which focuses on identity and the origin of creation within each person, has empowered both individuals and athletes to believe in and achieve new breakthrough results. 

Howard has authored three books on self-awareness and inner power: I AM: The Power of Discovering Who You Really Are, Time in a Bottle: Mastering the Experience of Life, and his new work, Invincible: The Mindset of Infinite Potential and the Secret to Inevitable Success. In Invincible, Howard offers the reader a step-by-step formula for attaining the highest state of mind, the secret key to an empowered way of living, and the blueprint to manifesting successful results in any area of life.

Howard has applied this power and what he calls “next-level mindfulness” to working with college and professional athletes and coaches across nearly every sport, including MLB, NFL, PGA Tour, and NCAA Football. Some of his past clients include PGA Tour player Nick Taylor, LGPA Tour player Mel Reid, and MLB All-Star Evan Longoria, who he helped to achieve one of his best seasons as a player. He also spent an entire year as the mental coach for the Arizona State University football team, where his work coaching “mindfulness” and the true power of infinite possibility helped facilitate one of the team’s most successful seasons in the last twenty-five years.