The essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between.

Award-winning professor, management consultant, and virtual communications expert Andrew Brodsky is here to tell you that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice note (really!). And your camera—it’s okay to turn it off; sometimes it’s even better.

If you’re crushed under the weight of your inbox or exhausted from back-to-back-to-back video calls, then Ping is here to help workers at all levels and of all stripes—remote, hybrid, and in person—who use communication technologies as part of their jobs. Split into three parts, this book tackles the core components of how to better navigate communication challenges and technology in contemporary workplaces. Brodsky addresses critical topics such as:
-When to choose an email, instant message, or video call
-How to make better virtual first impressions
-Methods for optimizing communication productivity
-How to build strong relationships at a distance
-Ways to win negotiations and solve conflicts from behind a screen
-And more

With enlightening stories, interviews with top business leaders, and Brodsky’s cutting-edge social science research on virtual communication tools, Ping is the necessary playbook for mastering virtual communication to increase productivity, gain influence, and deepen connections.