"In this spellbinding behind-the-scenes look, S
tross leads readers through Google’s evolution…the unfolding narrative reads like a suspense novel" (Publishers Weekly, starred review).
Based on unprecedented access to the "Googleplex,"
Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world’s information," including its users’ most personal information.
New York Times columnist Randall Stross provides a lively tour through Google’s flurry of new information gathering initiatives. Will Google stay true to its famous "Don’t Be Evil" mantra? Will it protect all of the personal information it collects?
Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become.
Randall Stross writes the "New York Times" column Digital Domain and is professor of business at San Jose State University. He is the author of several critically acclaimed books, including "The Wizard of Menlo Park," "eBoys," and "The Microsoft Way." He lives in Burlingame, California.
"A vigorous history/analysis/appraisal of the 21st century's most notable company." --
Fortune